The Good Content Company

Save Time, Get Things Done Faster Using Lean Manufacturing Principles

Dean Evans — Thu, 18 Apr 2013 14:41:12 +0000

Lean principles advocate increasing efficiency, improving quality and eliminating waste. In a nutshell: more value, less work. It’s not a new idea. ‘Lean Manufacturing’ (aka ‘Lean Production’) has its origins in the Japanese manufacturing industry, specifically in production systems developed by automotive mega-corp Toyota. The point? What if you could take these Lean principles and [...]

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19 Reasons Why You Can’t Trust A Spell Check

Dean Evans — Sat, 13 Apr 2013 13:40:34 +0000

Word processors like Microsoft Word and OpenOffice have certainly made writing easier. But they’ve also made writers lazier. Traditional proofreading is often an afterthought in a world of intelligent auto corrections and real-time grammar checking. Consequently, it’s tempting to leave error-hunting to a spell checker. But effective proofreading isn’t as simple as a spell check, [...]

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More Proofreading Tests: Can You Spot The Grammatical Goofs?

Dean Evans — Wed, 20 Feb 2013 12:18:04 +0000

If you’ve already tried our first proofreading challenge, you might be looking for some more proofreading tests to give your mistake-spotting skills a workout. No problem. Here are two more quick tests to see whether you have a proofreader’s eye for editorial detail. See how many errors you can find… Test 1 starts –> Most [...]

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What Is ‘Good’ Content Writing Anyway?

Dean Evans — Thu, 04 Oct 2012 12:34:39 +0000

Good content writing is different things to different people. It might be an article that gets you lots of traffic. Or retweets. Or Facebook likes. It could be a sales page that converts at more than 2%. Or a handy solution that solves an annoying problem. Good content writing is all of these things and more. [...]

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The First Secret To Fast Writing

Dean Evans — Wed, 03 Oct 2012 16:00:04 +0000

Writing can be a slow and painful process. Some days the word gods just don’t smile upon you. They barely even smirk. Sometimes you can write for hours and only have 100-200 words to show for it. And even they don’t seem very good when you read them back. So you delete them and you’re [...]

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5 Popular Article Types That Make Good Content Bullets

Dean Evans — Wed, 03 Oct 2012 10:37:17 +0000

If you create content for a website or blog, you’ll want to produce popular articles that will drive a flood of traffic. But the process can often be frustratingly hit and miss. This is because there are a huge number of variables involved – what you write about, how competitive your chosen keywords are, how [...]

How To Start An Article With A Killer Opening Line

Dean Evans — Thu, 27 Sep 2012 16:36:05 +0000

A good opening line hooks your attention by doing one of seven things brilliantly. Its job is to make you read this second sentence, which has the singular task of propelling your eyes towards the third sentence. This one. Go back and read the first line of this article again. It uses ‘Opening Line Strategy [...]

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Are You Getting Bogged Down In False Productivity?

Dean Evans — Tue, 18 Sep 2012 08:03:49 +0000

As a writer, one of the things that can hobble your creative output is too much planning. Planning is good. Planning can improve efficiency. I’m a big fan of planning and turning plans into processes that can help you work faster and get more done. But it’s easy to get stuck in the planning phase [...]

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3 Things You Can Do Right Now To Battle Procrastination And Win

Dean Evans — Thu, 13 Sep 2012 08:32:38 +0000

If you’re a writer, do you find excuses not to write? You might not do it consciously. Sometimes it just happens. Should you be writing now instead of reading this? Maybe you should be writing but you find yourself sifting through an endless stream of tweets and status updates. Or you should be writing but [...]

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How To Write The Best Headlines You’ve Ever Written

Dean Evans — Tue, 11 Sep 2012 08:57:52 +0000

Is there a quick and easy way to write the best headlines for your content so you get more clicks? Even a small change to the way you work could help boost the engagement potential of your articles and accelerate your overall writing speed. In the previous post, I suggested how using a strategy of marginal [...]

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