Good content writing is different things to different people.
It might be an article that gets you lots of traffic. Or retweets. Or Facebook likes.
It could be a sales page that converts at more than 2%.
Or a handy solution that solves an annoying problem.
Good content writing is all of these things and more. In my experience, good website content and good blog content deliver what a reader needs – information, a solution, entertainment or inspiration.
… While also satisfying the demands of the content publisher in terms of page views, links, leads or sales.
My good content writing philosophy
Is there a magic formula you can follow for good content creation? Not exactly. But there is a content writing philosophy that guides what I do at The Good Content Company. It goes like this:
- Good content is unique
- Good content is original
- Good content is relevant
- Good content is accessible
- Good content is useful
- Good content stands out
- Good content begs to be shared
- Good content is comprehensive
- Good content is accurate
- Good content is timely
Click any of the links above to find out more.
So what is ‘bad’ content writing?
If good content has a purpose for both the consumer and the creator, then bad content doesn’t have either. Poorly written content is often little more than filler, the antithesis to the good content philosophy outlined above.
It’s easy for a writer to fall into bad habits.
Improve your content writing
As content writers, we never stop learning. There’s always a better way to do something, a trick we haven’t learnt, or a new tool to help us work smarter. On the blog, I share what I’ve picked up in over 20 years of content creation.
Plus: adventures in SEO writing that include (or will include): how to write any article, where to find good content ideas, how to grow your website and much, much more. Feel free to use what you need, including our content tools.
Content writing services
If you already have content that satisfies the guidelines here, content that is entertaining, enlightening, inspirational, useful, genuinely valuable and professionally written, then you probably don’t need us.
If you don’t, then why not get in touch?