Don’t confuse long content with comprehensive content

by Dean Evans


Linking out and linking internally to related content is considered good web practice.

And by ‘comprehensive’, I don’t just mean that good content writing needs to be spectacularly in-depth or extra-lengthy.

This is obviously part of it, as we’ve discussed in previous blog posts in this ‘good content’ series. But there’s more to an exhaustive article than 10+ chunky paragraphs and a willingness to keep going.

Being comprehensive is about covering all the angles. A lot of this you can do in your main copy, where you state the facts, build an argument and support what you say with suitable quotes, images or other infographics. For everything else that you can’t fit in, the hyperlink will become your best friend.

Linking out/linking in

Linking out to other related content isn’t just incredibly useful, it’s good web practice. Linking out to other information that your reader might find useful is a great way of making your own articles more comprehensive. Ultimately, you’re trying to give people a great info-experience. Impress them with what you know and they should visit again.

Linking out is also a good way to get noticed by the websites that you link to. It puts you on their radar and there’s a chance that they might return the favour, linking to you in the future.

Internal linking is also important. You can boost the interactivity, stickiness and SEO of your website by referencing other related articles that you’ve written.

You can do this process manually. Or you can do it auto-magically using clever Related Posts widgets (like the one at the bottom of this post) or handy plugins that enable you to specify links for keywords and phrases.

Next: Good content writing tips: “Accuracy matters”

Creative Commons License photo credit: Profound Whatever

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