Original ideas, presentation and information are also vital when producing good content. Yes, you can regurgitate other people’s news or crank out short and shallow articles to target niche-specific keywords. But as Google’s webmaster guidelines helpfully point out:
“It’s worthwhile to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide useful search results.”
The theory is sound. But chasing originality can be a challenge. It’s not always easy to come up with a fresh idea, an exclusive review, a new killer product or be the first to report some breaking news.
But originality doesn’t need to mean ‘first’. Apple’s iPod wasn’t the world’s first MP3 player. But thanks to its sleek design and iTunes music store, it gave owners the best digital music experience.
So in content terms, you could come at an existing idea from a different angle, change the presentation of an article or provide more in-depth information than your rivals do. Don’t worry about being first. Be better.
And the biggest weapon you have in your pursuit of original content is you. The way you think, the way you approach things and the way you write are all original and unique to you. By harnessing this originality, you can use it to stand out from the crowd.