It’s important that your content is relevant to your reader. Never forget who you’re writing for. You might have written a great post on the best explosions in films, but it will be useless on a website that’s about wedding dresses.
Our advice is to keep your writing focused on your primary topic. Avoid diversions and stay on the right road.
Provide as much information as you can on the subject, using the full arsenal of editorial weapons at your disposal – articles, images, audio, video, ebooks, email newsletters, tweets and so on.
By limiting your content to a single idea or theme, it’s easier to keep control of. This is also vital when targeting a primary keyword phrase and any related phrases. You want the search engines to see your page and be in no doubt as to what it’s about.
It’s easy to get sidetracked; all too easy to talk about what you want rather than what your readers want. To stay relevant you need to understand who your readers are, what they like, what they don’t like, even what their hopes and fears are.
When you know these things about your readers you’ll find it easier to create content tailored specifically for them.