Email newsletter – National Trust

by Dean Evans

I regularly collate, edit, package and deliver content for the National Trust‘s monthly email newsletter. This features information about national campaigns, offers and regional events for subscribers.

The process typically involves liaising with regional and corporate contacts at the National Trust to gather appropriate text and images for publication. The supplied email newsletter content is then organised and edited to fit the National Trust’s email newsletter format (and its many, dynamically generated regional versions).

The final content is passed back to the National Trust for approval. Each newsletter is subsequently edited again based on feedback from the various stakeholders and proofed for accuracy.

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