Fast writing will enable you to get more done.
Writing can be a slow and painful process. Some days the word gods just don’t smile upon you. They barely even smirk.
Sometimes you can write for hours and only have 100-200 words to show for it. And even they don’t seem very good when you read them back.
So you delete them and you’re left with nothing.
Surely there’s a better way? A faster way?
A good opening line hooks your attention by doing one of seven things brilliantly.
Its job is to make you read this second sentence, which has the singular task of propelling your eyes towards the third sentence. This one.
Go back and read the first line of this article again. It uses ‘Opening Line Strategy #3’…
Is there a quick and easy way to write the best headlines for your content so you get more clicks?
Even a small change to the way you work could help boost the engagement potential of your articles and accelerate your overall writing speed.
In the previous post, I suggested how using a strategy of marginal gains could help you boost your writing performance.
The idea is to make small improvements to every element of the writing process. Headline writing is one of those elements.
In 2012, Bradley Wiggins won the Tour de France, while Team GB cyclists including Jason Kenny and Laura Trott bagged seven gold medals at the London Olympics.
The key to their success? A sporting strategy of marginal gains developed by David Brailsford, general manager of Team Sky and performance director of British Cycling.
What does this have to do with writing faster? Everything.
Do you find writing web copy hard? Coming up empty when it comes to thinking up traffic-pulling ideas for your web writing?
There’s nothing worse for a content writer than sitting in front of blank page, writing a sentence, then deleting it; writing another sentence, then deleting it… It’s not so much ‘writer’s block’, but a lack of workable ideas.
This can be a problem if you’ve set yourself a blog posting schedule or you need to come up with an idea, fast. But sometimes all your brain needs is a nudge.
Which is why I’ve put together this list of 57 ways to make thinking up new article ideas and writing web content easier.
It starts with what I think is the most important point…
In terms of the structure of a news article, the classic Inverted Pyramid favoured by journalists is a process of ordering your information in order of its importance to the reader.
So your first paragraph talks about the main point; the next most important point goes into the second paragraph; the next most important point forms the basis of the third paragraph. And so on.
Using the Inverted Pyramid structure has two benefits…
Got an idea? Take action. Do it. And do it quickly.
What’s really stopping you? Fear of what people will think? Don’t worry, they’ll tell you if they don’t like it.
If you don’t try… Well, you’ll never know whether it would have worked,
And you might regret not knowing.
By implementing a content writing system you could become more productive, writing faster than you ever did before.
Such a system could help when you’re struggling to get an article started; point you towards information you hadn’t thought of; and help you think through the structure of what you’re writing.
Where can you find such a system? Oddly, the author of The Jungle Book wrote about one over 100 years ago…
There is ordinary web content writing and there is good web content writing. Just as there are ordinary muffins and there are cream-filled muffins.
Sure, this super-muffin (see photo, right) is just a normal muffin with the top cut off and a squirt of whipped cream.
But it’s a muffin with a twist that stands apart from everyday muffinry. It’s a muffin that gives you more than you expected. And is it tastier than a normal muffin? Quite frankly, yes. It is. I had two.
My point? You can apply the cream-filled muffin idea to web content writing. You just need to work out what your cream is going to be (or how you’re going to make your writing different).
If the aim of good content writing is to attract new visitors and (hopefully) convert them into satisfied readers, subscribers or buyers, then the process starts with delivering VALUE.
It’s all very well having a ton of articles on your website. But if you haven’t got anything of real value to offer your visitors, they have no reason to stick around.
So where does our cheery Spanish ‘hello’ come in? Quite simply, the time that somebody spends on your content is directly affected by a sequence that includes your Headline, the Opening line of your article, your article Layout and the call to Action.
Or ‘HOLA’ for short.